Florence – Palaces of Power

Florence is celebrated as the cradle of the Renaissance, but behind its masterpieces lies the story of powerful families who shaped the city with their ambition, rivalry, and vision. This virtual walk takes you into the world of the Medici, Strozzi, Tornabuoni, and other dynasties whose names are forever linked to Florence’s history.

Our journey begins at Palazzo Medici Riccardi, the residence of the Medici family, whose influence transformed Florence into a center of power and culture. From here we move to Piazza del Duomo, where the Cathedral, Giotto’s bell tower, and Brunelleschi’s dome rise in timeless harmony — symbols of the city’s spirit and grandeur.

We then continue to Piazza della Repubblica, once the heart of the Roman city, before arriving at the majestic Strozzi Palace, a landmark of wealth and rivalry among Florence’s noble families. Walking down Via Tornabuoni, lined with elegant façades and luxury boutiques, stories of alliances, intrigues, and artistic patronage come to life, showing how these families shaped not just the city’s politics but also its cultural destiny.

The tour concludes with a breathtaking view of the Ponte Vecchio, its arches glowing over the Arno — a fitting finale to this exploration of Florence’s aristocratic soul.

From grand palaces to iconic piazzas, this immersive tour reveals how Florence’s most illustrious families left behind a legacy of art, power, and beauty that continues to inspire the world.

Guide: Federica

Professional guide of Florence and art history teacher with a master’s degree in Medieval Art History at the University of Florence, specialized also in Renaissance art.

Travel Mode:

Walking Tour

How It Works

  • Fill out the form below, and you’ll receive an email with the link to access the tour along with the password you’ll need to enter.

  • This on-demand purchase is for you and your family members to enjoy together on a single screen. The link is personal and cannot be distributed. It will stay active for 45 days, so you can watch it whenever you like during that time.

  • The contribution amount to access the tour is flexible (according to your possibilities); however, we have set a minimum of €5 or $6 to cover platform and hosting costs.

  • These recordings are taken from live tours, so you might notice small variations in image quality — a sign of their authenticity