Welcome to a virtual journey dedicated to Luisa Spagnoli!

Not everyone knows that Luisa Spagnoli created the most famous chocolate in the world: Il Bacio Perugina. But what does chocolate have to do with high fashion? 

Born in Perugia in 1877, Luisa Spagnoli was a pioneering Italian businesswoman and she began her career in the confectionary industry during a time when it was rare for women to be involved in business, especially in Italy.

But Spagnoli’s innovation extended beyond chocolates. She was also a visionary in the fashion industry, founding the Luisa Spagnoli clothing brand, which is still popular today for its elegant designs and high-quality materials. 

Thanks to our local guide Patrizia, you will discover Luisa Spagnoli’s life and you will have a fascinating glimpse into Italy’s fashion innovation, and early 20th-century history!

Friday, June 20th, 2025

03.00 pm – 04.00 pm EDT (New York Time)

Check in your timezone here

Time zones examples:

• Rome Time: 09.00 pm
• London Time: 08.00 pm
• Los Angeles Time: 12.00 pm

The tour will last approximately 1 hour. At the end of the tour you will be given the chance to interact and make questions just like a live tour. The tour takes place in English!

ℹ️ How much does the virtual tour cost?

Our virtual tours are tip-based and not free, they rely entirely on contributions from participants. This means we do not impose a fixed ticket price to join. Every participant is welcome to take part in the tour and decide how much to contribute based on their satisfaction and personal budget.

❗Please note❗: To ensure the sustainability of the project, we regularly monitor the donations received, based on participation in previous tours, and, if necessary, we may apply participation limits or suspend accounts.This is essential to maintain the quality of our tours, ensure fairness, and continue rewarding the valuable work of our guides. You can leave a tip here:

Can’t watch our virtual tour live due to the time zone or are you unable to join us live? Register at the virtual tour and we will send you the recording  hence you can watch it  in your own time! Recordings are also tip-based, as they support our cultural project and the work of our guides.

How to Join:

The tour will be hosted on Zoom. To register, you are required to enter your full name (first and last name). After the registration, you will receive via email a personal link to access the virtual event. To protect your privacy, your camera will be disabled during the event.